Key Areas of Technical SEO:

1. Crawlability & Indexability:

   • Ensuring search engines can access and crawl the site.

   • Creating and optimizing XML sitemaps.

   • Managing robots.txt files.

   • Using proper canonical tags to avoid duplicate content issues.

2. Site Architecture:

   • Designing a logical, clean, and scalable URL structure.

   • Implementing proper internal linking.

   • Optimizing site hierarchy and navigation for both users and crawlers.

3. Website Speed & Performance:

   • Minimizing page load times through file compression, browser caching, and code minification.

   • Using CDNs (Content Delivery Networks).

   • Measuring performance with tools like Google PageSpeed Insights, Lighthouse, and GTmetrix.

4. Mobile Optimization:

   • Ensuring mobile-friendliness through responsive design.

   • Meeting Google’s Mobile-First Indexing requirements.

5. HTTPS & Security:

   • Securing the site with SSL certificates (HTTPS).

   • Ensuring no mixed content warnings or security issues.

6. Structured Data & Schema Markup:

   • Adding structured data (JSON-LD) to help search engines understand page content.

   • Enabling rich results (like reviews, FAQs, recipes) in SERPs.

7. Fixing Errors & Technical Issues:

   • Identifying and resolving 404 errors, redirect loops, and broken links.

   • Cleaning up unnecessary redirect chains or loops.

   • Monitoring via Google Search Console and crawling tools like Screaming Frog.